Perbandingan Disparitas Fee Penggunaan Jasa BSI Smart dan BRIlink serta Dampaknya Terhadap Minat Pengguna

Abstract

Introduction: Comparison of the disparity in fees for using BSI Smart and BRILink services and their impact on user interest shows that there are differences in the application of fees and the impact of the disparity between the two services that have the same goal. Research Methods: In this research, researchers used descriptive qualitative research methods, collecting data through interviews and documentation. Results: Based on the data analysis that has been carried out, the disparity in fees for using BSI Smart and BRI Link services is found in the fee determination system that has been mutually agreed upon with their respective considerations, but in reality the two agents take more profits and there is no profit taking other than what has been agreed upon. formal agreement. Meanwhile, in positive law, this disparity is permitted, but it also has government regulations that apply. The reasons for considering the disparity in fees for using agent services are due to the need for survival, distance which requires transportation costs, and the existence of other provisions from the bank such as the minimum income amount and the number of transactions to measure the agent's achievements. Conclusion: The impact of disparity in fees for using services on user interest is influenced by needs, easy-to-reach locations and sophisticated social media that can provide information about ease of transactions at affordable fees.