The Effect of Promotion and Price on Financing Decisions for the Solusi Emas Hijrah (SOLEH) Product at Bank Muamalat Madiun Branch Office

Authors

  • Annisa Rohmatul Hidayah Universitas Islam Negeri Kiai Ageng Muhammad Besari Ponorogo
  • Near Anggreini Hesti Noviana Universitas Islam Negeri Kiai Ageng Muhammad Besari Ponorogo

DOI:

https://doi.org/10.21154/ay3rka52

Keywords:

Promotion, Price, Financing Decision, Solusi Emas Hijrah, Islamic Banking

Abstract

Introduction: This study examines the effect of promotion and price on financing decisions for the Solusi Emas Hijrah (SOLEH) product at Bank Muamalat Madiun. Research Methods: A quantitative associative approach was used. Data were collected from 76 respondents using purposive sampling and analyzed with multiple linear regression using SPSS 22. Results: Promotion has a positive and significant effect on financing decisions, while price has a positive but not significant effect. Simultaneously, both variables significantly influence financing decisions, with promotion as the most dominant factor. Conclusion: Promotion and price affect financing decisions, with promotion being more influential. The bank is advised to strengthen promotion strategies while maintaining competitive pricing.

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Published

2026-07-09

Issue

Vol. 5 No. 2 (2026)

Section

Articles

License

Copyright (c) 2026 Annisa Rohmatul Hidayah, Near Anggreini Hesti Noviana

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

The Effect of Promotion and Price on Financing Decisions for the Solusi Emas Hijrah (SOLEH) Product at Bank Muamalat Madiun Branch Office. (2026). Falahiya Journal of Islamic Banking and Finance, 5(2), 157-172. https://doi.org/10.21154/ay3rka52