The Influence of Price, Income, and Lifestyle on Muslim Women's Fashion Purchase Decisions on Shopee
Article Sidebar
Main Article Content
Abstract
Introduction: This study aims to analyze the influence of price, income, and lifestyle on fashion product purchasing decisions on the Shopee platform among Muslim female consumers in Ponorogo. Differences in economic conditions and lifestyle are assumed to influence cosumers purchasing decisions when buying fashion product online. Research Methods: This research employed a quantitative approach using questionnaire data collected from 110 respondents. Data analysis techniques used included validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, and finally, hypothesis testing. Results: The results indicate that price has a significant negative on purchasing decisions (β = -0,264; p = 0,009), while income has a signifcant positive effect (β = 0,765; p = 0,000). Lifestyle does not significantly effect purchasing decicions (β = 0,097; p = 0,383) Simultaneously, these three variables also significantly influence purchasing decisions (F = 16,227; p = 0,000). Conclusion: This indicates that consumer decisions about purchasing fashion products are influenced not only by economic considerations such as price and income level, but also by psychological and social factors such as lifestyle.
Article Details
Section
This work is licensed under a Creative Commons Attribution 4.0 International License.
References
Adi Ahdiat. (2025, January 13). Shopee Site Visitors Increase Throughout the Fourth Quarter of 2024. https://databoks.katadata.co.id/teknologi-telekomunikasi/statistik/678487a3166f7/pengunjung-sius-shopee-bertambah-sepnjang-kuartal-iv-2024
Billy Nugraha. (2022). Implementation of the Multiple Linear Regression Method with Consideration of Classical Assumption Tests. Pradina Pustaka.
Budi Setiawan. (2015). Manual Calculation Technique for Multiple Linear Regression Analysis of Two Independent Variables. Publisher ANDI.
Euis Eka Pramiarsih. (2024). Consumer Behavior in the Digital Era. Deepublish.
Huda, S. N., & Ihwanudin, N. (2022). ISLAMIC BUSINESS ETHICS IN A REVIEW OF THE QUR'AN AND HADITH: Islamic Business Ethics in a review of the Qur'an and Hadith. Moderation| Journal of Islamic Studies Review, 2(1), 61–72.
Imam Ghazali. (2018). Application of Multivariate Analysis with IBM SPSS 25 Program (9th Edition). Publishing Agency of Diponegoro University.
Jamilah, N. K. (2023). The Influence of Reference Groups and Lifestyle on Purchase Decisions Using the Shopee Paylater Feature among Students in Ponorogo [PhD Thesis, IAIN Ponorogo]. https://etheses.iainponorogo.ac.id/22827/
Kotler, P. & Gary Armstrong. (2008). Principles of Marketing. Erlangga.
Muhammad Irvan Noor Maulana. (2021). The Influence of Price, Product Quality, and Promotion on Artfresh Product Purchase Decisions. Journal of Business Management and Start-Up, Volume 5, Number 6.
Khoirul Jamilah's tone. (2023). The Influence of Reference Groups and Lifestyle on Purchase Decisions Using the Shopee Paylater Feature among Students in Ponorogo. IAIN Ponorogo.
Ningsih, E. R. (2021). Consumer Behavior (Development of Concepts and Practices in Marketing). IDEA Press.
Nirmala, D. & Arum Janie. (2012). Descriptive Statistics and Multiple Linear Regression with SPSS. University Press Semarang.
Philip Kotler & Kevin Lane Keller. (2009). Marketing Management (13th ed.). Erlangga Publishers.
Puspaningrum, R. & Andri Nurtantiono. (2022). Analysis of the Influence of Service Quality, Price, Word of Mouth and Product Quality on Purchase Decisions at Batik Danii Gaya Collection. Journal of Ekobis Dewantara, Volume 5, Number 2.
Rahayu, S. (2024). The Influence of Income, Brand Image, and Halal Labels on the Decision to Buy Wizzmie Products in Generation Z in the City of Surabaya Thesis [PhD Thesis, IAIN Ponorogo]. https://etheses.iainponorogo.ac.id/30071/1/401190193_Sulistia%20Rahayu%20%28Untuk%20perpus%29.pdf
Rifa’ie, R. & Syafrizal Chan. (2024). Analysis the Influence of Social Status, Lifestyle, and Prices on Purchasing Decisions Mediated By Payment Digitalization. Formosa Journal of Multidisiplinary Research, Volume 3, Nomor 9.
Romdona, Siti, Junista, S. S., & Ahmad Gunawan. (2025). Data Collection Techniques: Observation, Interview, and Questionnaire. JISOSEPOL: Journal of Socio-Economic and Political Sciences, Volume 3, Number 1.
Sugiyono. (2019). Qualitative Quantitative Research Methods and R&D. ALPHABET.
Sukirno, S. (2008). Introductory Theory of Microeconomics, Jakarta: PT. Raja Grafindo Persada.
Syarifuddin & Ibn Al Saudi. (2022). Practical Research Methods of Multiple Regression Using SPSS. Bobby Digital Center.
Yasmita, H., Nasution, J., & Dharma, B. (2024). The influence of price and product quality on the purchase decision of imitation jewelry at the Rara Accessories store. Economics: Journal of Management, 20(1), 17–26.