Utilization of Google Maps Application as a Media for Promoting Antiques in Miricinde Village

Abstract

The furniture industry is one of the rapidly growing sectors in Indonesia. This is because furniture products provide interior design and artistic value that can provide comfort and support various activities. Because of this potential, many small to large-scale industries are found in various regions of Indonesia, including in Miricinde Village. Unfortunately, there are still many business actors who still experience limitations in terms of marketing knowledge and promotional strategies, especially those based on digital technology. This certainly has an impact on business actors who are less able to compete with competitors. This study aims to determine the use of the Google Maps application as a promotional media for antique furniture in Miricinde Village using a qualitative descriptive method. Through this article, it is hoped that it can increase the knowledge and understanding of furniture business actors regarding the optimization of this technology as an alternative promotional media