Trends in Public Relations Management Research: A Bibliometric Analysis

Abstract

The purpose of this research is to analyze the development of research on public relations management, classify it based on its trends, and identify topics that can become variables in future research. This research uses the literature review method or bibliographic review with a bibliometric analysis approach. The research began with the definition of the keywords "Public Relations Management" and "articles" in the Publish or Perish application using Google Scholar as the database. In the period from 2018 to 2023, 235 research articles relevant to the theme were found and analyzed using VOSViewers.